DLF’s luxury housing push in Gurugram continues to defy gravity. The real estate major has notched up another sellout, this time with Privana North, clocking Rs 11,000 crore in bookings within just a week.
The launch completes a hat trick for the developer under its flagship Privana brand, which now spans the North, South and West sectors of a 116-acre master plan in New Gurugram.
Speaking to NDTV Profit in an exclusive interaction, Aakash Ohri, Joint Managing Director and Chief Business Officer, said the response has left them “overwhelmed.”
“We’re trying to get better with each product, and Privana’s offerings of luxury, convenience, and access have caught people’s attention. “We’re extremely grateful for the support, especially from NRIs,” he said.
NRI buyers accounted for 30% of demand in Privana North, higher than DLF’s average of 25–27%. Another 15% of sales came from buyers outside NCR, reinforcing Gurgaon’s growing cachet as a real estate investment magnet. Units averaged Rs 9.5 crore, while penthouses went for as high as Rs 25 crore.
