It’s a gamble for now, but Hyatt could soon be associated with a megadevelopment in New York City that could introduce the first casino to Manhattan.
Over the last few years, development and gaming companies around the U.S. have been putting together plans to win one of three potential new downstate New York gaming licenses for “table gaming casinos,” according to CBS News.
One of those bids is The Avenir, a massive gaming and entertainment complex proposed in partnership by Silverstein Properties, Rush Street Gaming, and Greenwood Gaming and Entertainment. Planned to be located on the far west side of Manhattan, near the Javitz Center and Hudson Yards, The Avenir would consist of 785-foot-tall building featuring a casino, over a dozen bars and restaurants, event spaces, a spa, a fitness center, an outdoor pool, and entertainment venues, according to a statement from the developers.
If built, it will also be home to a 1,000-room hotel from Destination by Hyatt, a Hyatt brand described as “a diverse collection of independent hotels, resorts and residences that are individual at heart yet connected by a commitment to embody the true spirit of each location.”
In this early stage of the partnership (with a letter of intent signed between the two parties), all we know about the hotel portion of The Avenir is that “Luxury suites will be adorned with high-quality finishes and floor-to-ceiling glass windows that frame sweeping views of the New York City skyline.” The development also stated it chose Hyatt as a partner to tap into the company’s history of successful hotel projects near major convention centers like the Javits Center, as well as the World of Hyatt loyalty program and its more than 56 million loyalty members.
The Avenir has also announced plans to partner with major restaurant groups like Danny Meyer’s Union Square Hospitality Group and Starr Restaurants (behind famed restaurants like Pastis) to introduce food-and-beverage concepts alongside the casino, hotel and entertainment venues.
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Whether this project becomes a reality or not, it wouldn’t be Hyatt’s first foray into New York City casinos. The only in-city casino, Resorts World New York City, in Queens, is also home to Hyatt Regency JFK Airport at Resorts World New York City.
The New York State Gaming Commission is expected to announce the three winners of the new licenses in or by December 2025. Until recently, other major bids were expected from casino giants Wynn Resorts, in New York City, and Las Vegas Sands, for a project on Long Island, though both have now dropped out, according to CNBC.
Remaining bids include two existing casinos without table games in the area (the aforementioned Resorts World included), as well as new-build projects at Coney Island and a Caesars Palace in Times Square backed by hip-hop star Jay-Z and Roc Nation.
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