Airtel Money Kenya has today announced a new offer under its ‘Rudishiwa’ transaction fee’ campaign series, extending the offer to all Bank to Airtel money Wallet transfers. In this new offer, customers will receive 50% of their Bank-to-wallet transaction fees back as airtime, which can be used to buy data with no expiry. The benefit is in addition to the existing offers on Paybill ‘Rudishiwa’ and Agent Withdrawal ‘Rudishiwa’ where customers enjoy 50% reimbursement of their transaction fees as airtime.
In listening to its customers, Airtel Money Kenya recently conducted a major system upgrade that will offer faster, smoother and more innovative mobile money services. The system upgrade follows various other major initiatives aimed at providing Kenyans with convenient, efficient, value for money mobile money solutions.
Airtel money first launched the ‘Rudishiwa’ campaign in 2023, reimbursing its customers the transaction fees charged when withdrawing money at Airtel Money agents as airtime. The move was highly welcomed by Kenyans, considering the tough economic times where a majority are looking to save. Currently, Airtel money agent network has increased to over 110,000, including partnerships with Naivas outlets and various banks. Airtel Money customers accessing withdrawals from as low as KES 50 to the maximum daily limit of KES 500,000 will enjoy 50% reimbursement of transaction costs.
Further to this, in 2024, the company extended its ‘Rudishiwa’ campaign to paybill transactions, giving back to its customers 50% of their transaction fees as airtime when they make payments to any of its Paybills including KPLC, E-Citizen, key bank Paybills, Airlines, Water services etc.
With the announcement of the ‘Rudishiwa’ 50% for Bank-to-Wallet transactions, Airtel strives to help Kenyans save more by enabling them to convert their transaction costs into airtime or data which is vital for them to stay connected. Through partnerships with all top tier banks in the country, this benefit is geared towards supporting customers who use mobile banking as their key source of funding their mobile money wallet. The 50% reimbursement of bank to wallet transactions as airtime will apply to transactions done from the banks’ mobile apps, USSD codes or internet banking.
Airtel Money Managing Director Anne Kinuthia-Otieno, commenting on the new offers asserted Airtel’s commitment towards innovative, value adding solutions. She stated: “Digital payments are even more critical today as we continue to digitise cash and empower Kenyans to safely use mobile money for their day-to-day requirements. Moreover, Kenyans are constantly on the lookout for value for money solutions that will enable them save more. Borne out of this customer feedback and market insights, Airtel’s Rudishiwa Transaction Fee campaign guarantees Kenyans that they stay connected while still saving money.”
Airtel Kenya managing Director Ashish Malhotra said: “At Airtel, customer feedback is crucial for our decision making and product development. The convergence of benefits from Airtel Money and our mobile services business is a highlight of how we keenly listen to our customers’ feedback and address them adequately. We are endeavouring to provide Kenyans with relevant offerings that help them to stay connected without having to worry about costs.”
Customers subscribed to Airtel’s ‘Smarta Bundles’ data packages will continue to enjoy 100% ‘Rudishiwa’ as an added benefit to the bundle. The 100% reimbursement is across withdrawal, paybill and Bank-to-wallet transactions. For the newly introduced 50% ‘Rudishiwa’ Bank to wallet offer, customers don’t need to opt in or pay any subscription fee; they simply have to move money from their respective banks to their Airtel Money numbers. Airtel Money continues to offer its customers multiple benefits across all its other use cases – be it free Airtel to Airtel transfers, lower costs on sending money to other networks, loans, savings and Insurance services where customers enjoy discounted prices with every transaction.
