The corporate is strategically decreasing its reliance on the low-margin mass-premium section and shifting focus to the higher-margin P&A portfolio. This shift coincides with a shift within the trade as P&A, with 10% of quantity, contributes 42% of income. Because of this, mass-premium volumes are anticipated to stay subdued, whereas P&A volumes are anticipated to scale steadily. This structural shift is already seen.
P&A’s contribution to whole volumes has risen from 25% in FY18 to 40% in FY25. ABD now targets elevating this to 50% by FY28, supported by a broader premium vary. Progress in P&A might be pushed by new launches, scaling premium manufacturers, coming into the posh section, and capability diversification. Within the income combine, each P&A and mass premium already contribute 47%.
Scaling Premium Manufacturers
Inside premium manufacturers, ABD goals to develop its flagship premium manufacturers– ICONiQ White (the world’s fastest-growing millionaire spirits model for 2 consecutive years) and Sterling Reserve (B7 and B10). ICONiQ White surpassed 5.7 million instances in FY25 and is already one among India’s high 5 whisky manufacturers. Sterling Reserve can also be rising quickly throughout India.
Coming into the Tremendous-Premium and Luxurious Segments
To deepen its presence within the luxurious spirits market, ABD has launched the ABD Maestro platform in partnership with actor Ranveer Singh (who holds a 20% stake). This vertical homes super-premium choices similar to Zoya Gin and the Arthaus Collective, in addition to partnerships with Russian Customary Vodka and acquisitions like Woodburns Modern Indian Whisky.
ABD Maestro is increasing strategically into the airport duty-free retail section (e.g., Bengaluru and Delhi) for its premium manufacturers (Arthaus, Woodburns, Zoya, Pumori, Russian Customary). This can place its luxurious manufacturers amongst high-value customers. Zoya Gin is the primary luxurious model to be exported, with its UAE debut focused for FY26.
The corporate additionally plans to start exports to Canada and the European Union (EU), for which it has obtained approval. The expansion-heavy, ABD Maestro vertical, though nonetheless loss-making, goals to turn out to be EBITDA-positive by FY28. EBITDA stands for Earnings earlier than Curiosity, Tax, Depreciation and Amortisation.
Past whiskey, ABD continues to increase its portfolio throughout classes similar to brandy (Kyron, Golden Mist), rum, vodka, and gin to seize broader premiumisation tendencies. To speed up progress, the corporate plans to concentrate on key home markets and the defence channel.
