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PhreeNews > Blog > Africa > Business > How African Management Rules Helped Me Unmask Worry – African Enterprise Innovation
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Business

How African Management Rules Helped Me Unmask Worry – African Enterprise Innovation

PhreeNews
Last updated: December 22, 2025 12:17 am
PhreeNews
Published: December 22, 2025
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By Christopher O. H. Williams, enterprise transformation marketing consultant, and creator of C.O.U.R.A.G.E.

 

“Braveness isn’t the absence of worry, however somewhat the evaluation that one thing else is extra necessary than worry.” 

— Franklin Delano Roosevelt

 

Within the late afternoon of March 16, 2020, I went for a brief stroll across the grounds of African Management Faculty in Mauritius, the maiden campus of African Management College. This was my favourite time of the day when at college — the scholars had been essentially the most relaxed, having completed courses and able to take pleasure in dinner. 

It was an ideal scene—Africa’s vibrant future in opposition to the backdrop of Africa’s unbelievable magnificence. On another day, the scene would have introduced me peace, and I might have paused to take all of it in. However on today, it tied knots in my abdomen as I continued my stroll with out stopping. As President of the college, I used to be about to make the largest determination of my tenure, and one that will shatter the attractive and tranquil image and considerably affect the lives of the unsuspecting college students…and I used to be afraid.

The COVID-19 virus had been within the world information for just a few months, and because the begin of that yr, my management workforce had watched its progress with rising apprehension. I had simply left an all-day assembly of the complete college administration workforce, the place we had spent hours discussing the dangers and what-ifs. 

At first, it appeared like each possibility was equally unhealthy. Each path appeared to result in an unlucky final result. However I couldn’t disguise from the choice that wanted to be made. Once I examined my fears extra carefully, I rapidly realized that it was the enormity of the choice and the burden of creating it with out conclusive data somehow—the uncertainty—that scared me. What if I used to be mistaken? How would I face our college students and their mother and father? Would I lose credibility with the college neighborhood?

No matter my very own issues about disrupting folks’s routines and the attractive expertise that was the college, security was much more necessary. We couldn’t and wouldn’t lose anybody to the pandemic. It was my accountability as President. My worry couldn’t stand in the best way of doing my job, particularly when the welfare of over two thousand college students was at stake.

So we took the leap and despatched everybody dwelling. The reactions had been passionate and different.

It turned out to be the fitting determination; simply because the final college students had been arriving dwelling after a hasty however orderly forty-eight-hour evacuation, the federal government of Mauritius introduced an outbreak of COVID-19. The nation locked down, banning all journey and public gatherings, together with these regarding instructional establishments. Rwanda shut down just a few days later. Had I allowed worry to paralyze me for even another day, our college students would have been caught in limbo, unable to remain on campus or go dwelling, struggling to entry important every day campus companies, or, a lot worse, probably uncovered to the virus.

That wasn’t the primary time I felt gripped by worry, and it actually wouldn’t be the final. Once I really feel worry, I discover it useful to look at it by working by the next steps.

STEP 1: NAME THE FEAR

What precisely is the unfavorable final result you’re anticipating? Generally, merely naming the worry makes you notice how ridiculous it’s. Or if it’s a reputable worry, it helps you see extra clearly whether or not the unfavorable final result is one thing with which you might dwell. I can’t depend what number of occasions in my life the worry was nearly being mistaken and the assumed consequential bruise to my ego. Over time, I grew to see being mistaken as nothing to be ashamed of.

STEP 2: IDENTIFY ITS SOURCE

The sensation of worry might be potent, however is its supply as credible? Is the worry simply based mostly on a sense you will have or one thing somebody stated – and if that’s the case, who? Are they the individual you’d belief with one thing else that was necessary to you, comparable to medical recommendation or the place to ship your youngsters to highschool? Is the worry based mostly on info – if that’s the case, from the place? Once more, is the supply credible? Is the messenger goal? A lot of my fears have collapsed underneath this scrutiny.

STEP 3: ESTIMATE ITS LIKELIHOOD

Analysis has repeatedly proven that the human thoughts provides extra weight to losses than positive factors—we really feel them extra, keep in mind them extra vividly, and overestimate their probability. So it helps to place a likelihood on the unfavorable final result you’re anticipating, ideally one based mostly on proof, not simply your intestine emotions. You’ll most likely discover that the prospect of a nasty final result is far decrease than you first thought. Many individuals are afraid of the darkish, however what number of documented instances are there of the darkish attacking somebody? None.

STEP 4: VISUALIZE THE BEST CASE

What if all the things goes proper? What do you stand to achieve? What would this final result imply for you, a objective that you’ve, a trigger that you just consider in, or the folks you care about? Don’t merely reply these questions; think about your dream in as a lot element as doable. Visualize precisely the way it will occur and the way you’ll really feel when it does. Visualization is a robust software for calming your worry, boosting your confidence, and focusing your thoughts. Many occasions, our need to realize one thing significant is way larger than our worry of failing.

STEP 5: IMAGINE RETREATING

That is the antonym consideration to the purpose above. What when you run from this worry and select the snug path or in style determination over the brave one? What would you achieve within the quick time period, and would that achieve maintain? What would you be giving up? Who would you let down? Would you remorse it later? What would this say about you and what you consider in? These questions provide help to notice that retreating from worry isn’t a impartial selection – it comes with its personal dangers, penalties, and implications.

To conclude 

Worry will at all times be current within the moments that matter most. It arrives when the stakes are excessive, when the following step feels unsure, and when development calls for that you just go away the security of what . The mistaken selection is to permit apprehension to rule, to let worry dictate your actions, and preserve you caught in hesitation. That selection shrinks your world and silences your potential. 

However there’s one other approach. Whenever you unmask worry, you start to see it not as a cease signal however as a sign. Worry is solely an indicator that you’re shifting into unfamiliar territory—the very place the place studying, affect, and transformation happen. Acknowledging it permits you to strip it of its energy. As an alternative of controlling you, worry turns into a instructor, sharpening your focus and reminding you that you’re alive, engaged, and stepping towards development.

Concerning the creator

Christopher O.H. Williams is the best-selling creator of C.O.U.R.A.G.E., and a former Fortune 500 govt who serves as a enterprise marketing consultant, govt mentor, board director, and public speaker on technique and transformation. His profession has spanned 4 continents, with senior company and administration roles at Nike, Adidas, Goldman Sachs, Hole, VF Company, and Lehman Brothers. Williams was additionally the primary President of African Management College, an establishment devoted to creating moral leaders, entrepreneurial managers, and problem-solvers, with campuses in Mauritius and Rwanda. As President of Custament Companions, he specialises in serving to groups and companies drive and climate transformational change. Williams earned his MBA in Basic Administration from Harvard Enterprise Faculty and a BA in Economics from Morehouse Faculty. 

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