“Ladies shouldn’t should battle twice as exhausting to be taken severely,” says Monya Greyvenstein of She Strikes Rugby company. As founder and managing director, she and her all-female staff are driving important change within the trade. Their focus is on constructing sustainable careers for feminine athletes and advocating for ladies’s rugby as knowledgeable discipline.
The company represents a number of Springbok Ladies gamers, together with Ayanda Malinga, Jakkie Cilliers, Catha Jacobs, and Maceala Samboya.
“From my expertise within the trade, it’s clear that whereas progress has been made, a lot work stays. Visibility from main manufacturers and tournaments can create the impression that equality has been achieved and that ladies are paid, supported, and valued equally.
She Strikes Rugby Managing Director, Monya Greyvenstein
The fact may be very totally different. Regardless of sturdy World Cup performances and elevated media publicity, many feminine athletes proceed to be underpaid or unpaid, and techniques stay fragile. We’ve needed to actively work to safe enjoying contracts for Springbok Ladies in their very own residence nation after a Rugby World Cup, that alone reveals how a lot work continues to be wanted”, Greyvenstein informed gsport.
She went on to say that being an all-female trade permits them to champion the ladies’s sport resolutely.
“An all-women company permits us to advocate with out compromise, whether or not that’s round contracts, participant welfare, media publicity, or industrial worth. It creates an area the place feminine rugby gamers are understood, revered, and represented correctly, not as an afterthought, however as professionals with actual careers.
Greyvenstein shared with gsport that She Strikes Rugby Company was born out of a really private expertise. She was confronted with some problem early on in her profession, however slightly than letting it set her again, she helped it gasoline her dream and realise her true ardour.
“Once I first began as a rugby agent, I needed to stand my floor firmly simply to be allowed into the house. Early on, regardless of having handed my accreditation, one other agent reported me to SARU, which resulted in a disciplinary listening to. It was an extremely intimidating expertise. I used to be scared, remoted, and compelled to show that I wasn’t doing something incorrect.”
of She Strikes Rugby company.
“Though some male brokers did arise for me, I couldn’t ignore the sensation that this example existed as a result of I used to be a girl coming into what continues to be very a lot a boys’ membership. On the time, I used to be working largely with Varsity Cup gamers, a contest I stay deeply keen on, and younger athletes I care about immensely. Going by way of that course of value me athletes and momentum, but it surely additionally gave me readability.”
“I realised that no lady in rugby ought to really feel as alone or as uncovered as I did in that second. She Strikes was created to be an area the place feminine rugby gamers are represented, protected, and brought severely, knowledgeable company constructed particularly to make sure girls don’t should battle the identical battles simply to belong.”
She says navigating the trade as an all-women company has been attention-grabbing in some ways, however she has been pleasantly stunned by who has proven their help.
“The beginning was tough, as I’ve talked about, however I’ve additionally acquired help from locations I didn’t anticipate. Some male brokers have referred feminine gamers to me or assisted by opening doorways with unions overseas the place they have already got established relationships. That form of skilled collaboration has mattered.”
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One factor that she has picked up on is “the extra we work within the trade, the clearer it turns into how a lot work nonetheless must be achieved.” This may be stated basically in terms of girls’s sport and the way, whereas there was progress, much more must be achieved.
So what does it imply to Greyvensteyn and her staff that they’re the much-needed illustration for ladies within the trade? Her reply is obvious.
“Ladies’s sport isn’t underfunded as a lot as it’s underestimated.”
“Feminine athletes have already confirmed themselves on the sector and on the world stage. What’s lacking is constant perception and funding from decision-makers. Till South African home groups can afford to pay our nationwide athletes respectable wages and supply safe contracts, we’ll proceed to search for alternatives overseas for them.”
“The usual in nations like England, Canada, Australia, and New Zealand exists as a result of girls’s rugby there may be financially supported, revered, and brought severely. Previous methods of serious about the place girls “belong” in sport have been put to relaxation. Manufacturers and buyers in South Africa must recognise the industrial worth of feminine athletes and make investments accordingly, not as a favour, however as a sound enterprise determination.”
“Sport has all the time been a long-time ardour for Greyvenstein, and this need was nurtured throughout her time at college, being mentored by sports activities coaches. She feels that help has formed her into the ladies she is now.”
“I all the time knew I’d find yourself working with animals or sport. I attended an all-girls faculty in Bloemfontein, Oranje Meisieskool, the place I used to be given numerous alternatives to dwell out my ardour for sport.”
“I excelled athletically and discovered an important deal by way of my coaches, which is why I perceive so deeply how vital sport is for younger women, not simply bodily, however in shaping confidence, self-discipline, and management.
“Alongside that, I used to be the sports activities editor of the college newspaper and had alternatives to host occasions and coordinate initiatives, together with rallying main manufacturers to help fundraising efforts for kids who couldn’t afford primary sports activities tools like spikes. Even then, I used to be working on the intersection of sport, individuals, and alternative.”
From what Greyvenstein has beforehand stated, she continues to echo the identical sentiment as She Strikes Rugby Company hopes to make significant change not simply within the trade, but additionally to the ladies they signify. She says their purpose is to maintain pushing that momentum ahead, by way of illustration, visibility, and refusing to let girls’s rugby be boxed into outdated pondering.
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“By being constant and by talking up, even when it makes individuals uncomfortable. Actual change doesn’t occur quietly. A part of our function is to problem perceptions, particularly round who rugby is for and who belongs within the sport.
“I’m very intentional about wanting to vary younger women’ perceptions of rugby and take away the stigma that also surrounds it. South Africa has immense expertise, and I don’t need women who may excel to really feel that rugby isn’t an choice for them. One of the crucial highly effective issues about rugby is that it holds house for every kind of athleticism, energy, velocity, size, agility, energy, and endurance. Each attribute issues. That, to me, is one thing extremely particular.”
Whereas Greyvenstein is seen as pioneer of her trade, she shared that there are a lot of girls who encourage her and present her what it means to have grit and dedication.
“I deeply respect girls who’ve constructed credibility in areas the place they have been by no means anticipated to succeed. Every day, my very own athletes encourage me. I get to witness their resilience, self-discipline, and perseverance up shut, and that retains me grounded in why this work issues.
Domestically, girls like Layla Arrison, Babalwa Latsha, Libbie Janse van Rensburg, Elma Postma, Aimee Barrett-Theron, and Dorothy Tsotsobe make me extremely proud to be South African. Their consistency, management, and work ethic remind me that ladies’s rugby can completely succeed from right here, if it’s correctly supported.”
South African sportswomen usually wrestle to seek out brokers and sponsors to assist additional their careers and she or he had this recommendation as to how feminine athletes can safe this.
“Deal with your self like knowledgeable model from the beginning. Have a correct, well-prepared media package in order that when a chance arises, you’re able to current your self confidently and professionally. Preparation issues.”
“Develop your social media presence deliberately and keep lively within the trade. Visibility is vital each on and off the sector. Athletes immediately are competing for consideration in the identical digital house as influencers, so the way you present up issues. Use your platform, share your journey, and don’t be afraid to be seen.”
“When alternatives do come, be skilled and simple to work with. Set boundaries and don’t enable your self to be taken benefit of, however perceive that reliability and follow-through are essential. If a partnership requires you to put up, seem, or ship on an settlement, do it correctly. Consistency and professionalism are what flip alternatives into long-term help.”
Greyvenstein additionally made particular point out of gsport who might be celebrating its twentieth anniversary, and says their consistency within the trade has made them a pressure to be reckoned with.
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“Firstly, congratulations to gsport on reaching such an unimaginable milestone. Twenty years of constant work in girls’s sport is not any small achievement.”
“gsport has performed a pivotal function in shaping the narrative round girls in sport in South Africa,” says Greyvenstein.
“Lengthy earlier than girls’s sport was commercially fashionable or extensively supported, they have been amplifying tales, creating visibility, and giving girls a platform to be seen and brought severely.”
“Their dedication has helped open doorways, shift perceptions, and construct perception, not simply amongst athletes, however throughout the trade.”
“Their impression is each historic and ongoing, and their work continues to matter deeply. Ladies’s sport in South Africa is best, stronger, and extra seen due to what gsport has constructed over the previous 20 years.”
Predominant Photograph Caption: She Strikes Rugby founder Monya Greyvenstein is advocating for sustainable careers and honest pay for Springbok Ladies, proving that ladies’s sport isn’t underfunded however underestimated by decision-makers. All Pictures: Equipped
Photograph 2 Caption: “Ladies shouldn’t should battle twice as exhausting to be taken severely,” says Greyvenstein of She Strikes Rugby company.
Photograph 3 Caption: As founder and managing director, Greyvenstein and her all-female staff are driving important change within the trade.
Photograph 4 Caption: She Strikes Rugby’s focus is on constructing sustainable careers for feminine athletes and advocating for ladies’s rugby as knowledgeable discipline.
