itel, the global leading smart life brand committed to providing affordable and good-quality consumer electronic products, has officially revealed its most cost-effective 4G smartphone A60 across Africa. itel has successfully established solid cooperation relationships with 9 local operators in 17 African countries, including Safaricom, MTN, Orange, Airtel, Vodafone, AirtelTigo, Moov Africa, Telma and Movicel, to provide itel users with more value-for-money offers and an excellent user experience in emerging markets.
To promote the awareness of A60, the most cost-effective 4G smartphone, itel has actively organized a series of channel marketing activities to maintain client relationships and demonstrate the features of the new product A60. This new member of itel A series, positioned to be a 4G high-speed network smartphone, allows consumers to enjoy a faster and smoother browsing experience with a 6.6″ HD+ Waterdrop large screen and 5000mAh high-capacity battery.
In February, 30+ channel meetings were successfully held in 19 countries, such as Nigeria, Ghana, Kenya, Zambia, etc. itel officially announced a strategic cooperative relationship with local operator. The brand has introduced several attractive benefits to consumers from purchasing A60 with free SIM cards, free data packages, network spread, and other 4G internet service policy whereby in Kenya, itel has partnered with Safaricom where customers will get 4GB data bundles to all customers who purchase itel A60 in the first month.
itel expressed its confidence in the new product A60 and mentioned that they aim to create a new peak of A60 sales together with the local operators!
itel, with its position of a reliable and affordable smart life brand established, has invested heavily in technology upgrades of hardware and software to guarantee a better consumer experience. Additionally, itel’s excellent brand ranking performance and operators’ endorsement give this newly launched model A60 a great chance to win the 50USD price range market competition.
Related: itel unveils the S18; the brand’s latest camera-centric smartphone
Alfred Gitonga is a passionate tech news writer with a deep interest in smartphones and related technologies. He is a staff writer at Mobitrends.co.ke.
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