Nation music star Brantley Gilbert speaks to Fox Information Digital about his newest fairness partnership with Actual American Beer and his 14-year sobriety.
Brantley Gilbert, the seven-time No.1 nation hit singer-songwriter, has skilled multiple event in his life the place his 14-year sobriety felt like sitting on the sidelines.
“Nothing beats a chilly beer if you’re grilling out or watching a sport together with your buddies, your loved ones. And as a rustic music songwriter, we write about chilly beer in each different track,” Gilbert advised Fox Information Digital.
“This can be a likelihood for these of us which have taken alcohol out of our lives for one motive or one other to drink a chilly beer,” he stated, “and share one with our buddies.”
America’s oldest and youngest generations are consuming much less, with U.S. alcohol use hitting its lowest level in almost a century, in keeping with the 2025 Gallup Consumption Habits survey. Solely 54% of adults reported utilizing alcohol final 12 months, with half of 18-to-34-year-olds not consuming in any respect — a steep drop from the 72% of younger adults who did twenty years in the past.
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The will to chop again on alcoholic drinks has poured right into a budding market of non-alcoholic beers and wines, which Gilbert is now proudly part of.
Nation music star Brantley Gilbert speaks to Fox Information Digital about why he is investing in Actual American Beer’s first non-alcoholic providing. (FOXBusiness)
Going from fan to proprietor, the nation music powerhouse is Actual American Beer’s (RAB) newest main fairness associate. He’s spearheading the launch of RAB Zero, the model’s first non-alcoholic drink that guarantees “actual beer vitality” with out compromise.
For each case that’s offered, RAB plans to donate $1 to the united statesO.
“The RAB people are simply next-level individuals, and so they’re patriots,” Gilbert stated. “They’re about God, household and nation, and that is simple to get on board with for me.”
Wrestling legend desires to carry America again collectively, ‘one beer at a time.’
Actual American Beer goals to set itself other than rivals by making the beer part of a significant expertise moderately than specializing in the product itself. The model launched in 2024 and pays homage to its late founder, Hulk Hogan.
Led by former Anheuser-Busch InBev government Terri Francis, he beforehand advised FOX Enterprise that it had been Hogan’s dream to “be greater than Bud Mild” earlier than his loss of life in July 2025 at age 71, simply over a 12 months after launching the corporate.
“[Growing] up, watching wrestling, I believed Hulk Hogan was nearly the second coming, and getting an opportunity to satisfy him and realizing what he was as much as with Actual American Freestyle, I obtained an opportunity to sort of turn into pals with him and writing the theme track for that, what he wished it to sound like,” Gilbert mirrored. “Actually, you realize, the dialog needed to turn into, what would you like this model to be about? And clearly that was simply all-American.”
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“I do not actually associate with folks that I do not consider in or merchandise that I do not use myself,” he added. “Having a stake within the sport clearly provides to the equation.”
Gilbert, who has been sober since December 2011, defined why he wished a product that allowed individuals to take part in “beer moments” with out alcohol.
“I lastly got here to phrases with the truth that I am allergic to alcohol, like I escape in handcuffs and unhealthy selections,” Gilbert stated.
“It’s not that I am unable to drink. It is that I select to not, you realize what I imply? It is a selection. And I feel individuals are just a little extra respectful in direction of that… That is an choice… for beer lovers like myself to nonetheless pop a high and cheers your buddies and have a chilly beer with out having all of the unhealthy selections, all of the destructive issues that include it.”
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The nation music star views this partnership as a option to carry the torch for his late pal whereas celebrating his personal private redemption as a married dad of three.
He additionally sees 2026 as “a hell of a journey,” even teasing that extra new music is coming.
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“My story is a type of being blessed… My spouse coming again within the image and giving me an opportunity to like her after not seeing or talking to one another for six or seven years,” Gilbert stated. “It’s this type of redemption story that, with out, frankly, I might be not in an ideal place.”
“Years down the street, God prepared, we’re cheers-ing and celebrating not simply the success story of this model, however the success story of American patriotism.”
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FOX Enterprise’ Daniella Genovese contributed to this report.
