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PhreeNews > Blog > World > Tech > OpenAI begins testing advertisements in ChatGPT
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Tech

OpenAI begins testing advertisements in ChatGPT

PhreeNews
Last updated: February 9, 2026 4:33 pm
PhreeNews
Published: February 9, 2026
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Customers on ChatGPT’s free and Go plans within the US might now begin to see advertisements as OpenAI has began testing them within the chatbot. The corporate introduced plans to convey advertisements to ChatGPT. On the time, the corporate mentioned it could show sponsored services and products which are related to the present conversations of logged-in customers, although they’ll disable personalization and “clear the info used for advertisements” each time they need.

“Our purpose is for advertisements to help broader entry to extra highly effective ChatGPT options whereas sustaining the belief folks place in ChatGPT for essential and private duties,” OpenAI wrote in a weblog publish. “We’re beginning with a take a look at to study, hear and ensure we get the expertise proper.”

These advertisements will seem under on the backside of chats. They’re labeled and separated from ChatGPT’s solutions. Adverts will not have an effect on ChatGPT’s responses.

Adverts will not seem when customers are conversing with ChatGPT about regulated or delicate subjects resembling well being, psychological wellbeing or politics. Customers aged beneath 18 will not see advertisements in ChatGPT in the course of the assessments both. Furthermore, OpenAI says it will not share or promote customers’ conversations or knowledge to advertisers.

A supply near the corporate instructed CNBC that OpenAI expects advertisements to account for lower than half of its income in the long term. At present the corporate additionally takes a minimize of things purchased via its chatbot through the purchasing integration characteristic. Additionally in accordance with CNBC, OpenAI CEO Sam Altman instructed employees on Friday that the corporate will deploy “an up to date Chat mannequin” this week.

The assessments come on the heels of Anthropic working Tremendous Bowl advertisements that poked enjoyable at OpenAI for introducing promoting. Anthropic’s spot asserted that whereas “advertisements are coming to AI,” they received’t seem in its personal chatbot, Claude.

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