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The PGA Tour has taken its partnership with Amazon Internet Companies to the subsequent stage.
Since 2021, the PGA Tour and AWS have partnered collectively to ship technical breakthroughs which might be reshaping golf’s digital panorama.
However because the golf season kicked off Thursday with the Sony Open in Hawaii, the Tour has modernized operations and scaled up manufacturing capabilities utilizing AWS AI infrastructure in a dwell manufacturing surroundings.
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Haotong Li and Scottie Scheffler put together to putt on the 18th inexperienced in the course of the 153rd Open Championship at Royal Portrush Golf Membership on July 20, 2025, in Portrush, Northern Eire. (Richard Heathcote / Getty Photos)
The expanded partnership will speed up the transformation of how golf content material is created, distributed and skilled worldwide, together with a “favourite gamers hub” on the Tour’s app and web site that can permit followers to trace their favourite stars’ stats and storylines week in and week out.
There may even be shot-by-shot commentary to supply real-time evaluation for each shot all season lengthy, mixed with expansive graphics and stats for the tour’s “World Feed,” which launched final 12 months to ship unprecedented, unique content material to skilled golf followers throughout the globe.
Tiger Woods performs his shot from the ninth tee in the course of the PGA Championship at Southern Hills Nation Membership on Might 21, 2022, in Tulsa, Oklahoma. (Christian Petersen/Getty Photos)
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“We’re excited to proceed our AWS relationship with this expanded world partnership as we construct on the progress we’ve made to additional join our followers throughout the globe with our gamers, occasions and content material,” Dan Glod, govt vp of company partnerships on the PGA Tour, mentioned in a launch. “AWS shares our imaginative and prescient for reimagining how the sport and its supporting content material is developed and delivered to followers around the globe, and we’re keen to construct on that transformation with their help of PGA TOUR Studios and the World Feed.
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“The PGA TOUR continues to push the boundaries of how AI can improve sports activities experiences for followers, gamers and broadcasters,” mentioned Kristin Shaff, world director of strategic partnerships at AWS. “By increasing our partnership, we’re enabling the Tour to ship new options at a world scale. Whether or not a fan is watching on-site on the Sony Open in Hawaii or on TV around the globe, the way forward for sports activities content material is personalised, and we’re proud to assist the PGA TOUR cleared the path.”
Tiger Woods hits from the seventh tee in the course of the apply spherical of The Barclays event in Paramus, New Jersey, Aug. 25, 2010. (Reuters)
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The PGA Tour and AWS started their partnership in 2021, with AWS changing into the Tour’s official cloud supplier and AI, machine studying and deep studying accomplice. In 2025, the DP World Tour, previously referred to as the European Tour, additionally named AWS its official cloud supplier, reinforcing AWS’ long-term dedication to supporting golf around the globe.
