As gsport marks 19 years of uniting South Africa behind the power of women’s sport, the platform is proud to announce a landmark partnership with Red Cherry Interactive as the official content and activation partner for the 20th edition of the gsport Awards.
The milestone day, Friday, 1 August 2025, began with a live finalist announcement on SABC 1 and across SABC digital platforms, bringing the nation together in celebration of women’s sporting excellence.
Later that afternoon, the campaign gathered momentum at a special celebration hosted at Red Cherry Interactive’s vibrant studios in Johannesburg, where gsport Presenter Squad alumni, media partners, selected #gsport20 finalists, and friends of the movement came together for the second #gsport20 Gratitude Lunch.
The event was graced by Brand South Africa representatives and members of the Red Cherry Interactive executive team, underscoring the growing corporate and national support for women in sport. Adding her signature energy, Mama Joy Chauke brought the vibe, embodying the spirit of South African sport and setting the tone for the season ahead.
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The celebration also marked the launch of Brand South Africa’s first #SportsFriday of August, calling on all South Africans to use the day weekly during Women’s Month to amplify their support for women in sport.
With over 30 years of industry leadership, Red Cherry Interactive is uniquely positioned to become a legacy partner of this landmark edition of the gsport Awards.
“We’re thrilled to work with Red Cherry Interactive, a partner that shares our passion for empowerment and storytelling.”
gsport Founder, Kass Naidoo
“With nearly two decades of impact to honour, this partnership allows us to step into our next chapter with innovation, scale, and heart.”
Pheladi Mphahlele, CEO of Red Cherry Interactive, expressed her excitement for the collaboration: “Red Cherry Interactive believes in women empowerment, and we live that out daily through heartfelt, impactful creative work.
“Partnering with gsport is a natural extension of our mission to help shape South Africa through stories that matter.”
Pheladi Mphahlele, CEO of Red Cherry Interactive
From its humble beginnings in 2006 to becoming South Africa’s leading platform for women’s sport, gsport’s 19th birthday stands as a celebration of resilience, recognition, and relentless advocacy.
As momentum builds toward the historic 20th gsport Awards on 30 August 2025, Friday’s announcement signals the start of a bold, creatively charged chapter for women’s sport in South Africa.
Main Photo Caption: As gsport marks 19 years of uniting South Africa behind the power of women’s sport, the platform is proud to announce a landmark partnership with Red Cherry Interactive as the official content and activation partner for the 20th edition of the gsport Awards. Photo: Mama Joy Chauke
