Safaricom PLC, Kenya’s largest telco, stated its complete affect on the economic system and society measured as “True Worth” reached Kshs.1.1 trillion ($8.3 billion) within the 12 months to March, boosted by M-PESA’s progress, increased capital spending, and wider company social funding. The corporate stated its operations contributed Kshs.809 billion on to Kenya’s GDP.
Smartphone utilization on its community rose to 27.37 million, up from 22.93 million the earlier 12 months, with possession growing to 50% of its buyer base, partly because of the Lipa Mdogo Mdogo installment plan. Cellular knowledge income grew 15.2% as clients consumed extra per person, helped by AI-driven personalization.
“Now we have developed right into a purpose-led know-how firm guided by one easy mission: to rework lives,” Chief Government Officer Peter Ndegwa stated within the agency’s 14th Sustainable Enterprise Report, revealed Monday.
Themed “Anchored on Goal, Accelerating a Digital Future,” the report highlights Safaricom’s position in increasing digital and monetary inclusion throughout East Africa. M-PESA, its cell cash service, disbursed Kshs.945 million in smallholder farm loans by way of Digifarm, with ladies accounting for 36% of debtors.
Environmental targets included planting 830,000 bushes and restoring 694 hectares throughout eight counties, fencing 15 kilometers of Kakamega Forest, and recycling 99% of waste together with 190 tons of e-waste. Cumulatively, Safaricom has grown 2.3 million bushes towards a 2030 goal of 5 million.
Governance initiatives included attaining ISO 27701 certification for privateness administration and utilizing AI to chop fraud by 87%. Its anti-money-laundering methods additionally flagged poaching-linked transactions, resulting in 14 arrests.
Safaricom, 35% owned by Vodafone Group Plc and 35% by South Africa’s Vodacom Group Ltd., has greater than 43 million subscribers in Kenya and is increasing into Ethiopia, a market of 120 million individuals.
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