Samsung and Apple dominate the best-selling smartphone OEMs in Q3 2025, in keeping with Counterpoint.
Based on Counterpoint, each Apple and Samsung captured 5 spots every within the 10 greatest smartphone record within the earlier quarter.
Nonetheless, there’s a twist to this story. The highest 4 slots have been dominated by Apple solely. Samsung took place 5 to place 9 and Apple completed with place 10.
The iPhone 16 was the best-selling smartphone by a substantial margin in Q3, adopted by the 16 Professional, then the 16 Professional Max and the 16e closed the highest 4 slot. The iPhone 16 led the market with 4% quantity share and it has maintained its prime place for the third consecutive quarter.
The Samsung Galaxy A16 5G was the best-selling Samsung telephone at place 5 with the A06, A36, A56 and the A16 4G following in that order. Counterpoint expects the mid value section for Samsung to stay strnog pushed by rising integration of GenAI options. In Latin America, Center East and Africa, Counterpoint says that the Galaxy A16 4G and Galaxy A06 contribute over half of the gross sales quantity for every mannequin.
Curiously sufficient, the brand new iPhone 17 Professional Max that was launched in September took the tenth spot, and for a telephone that begins at $1,200, that’s mighty spectacular. Counterpoint says the 17 Professional Max was capable of this regardless of restricted availability in the direction of finish of the quarter and it was pushed by COVID-era consumers on the lookout for a substitute.
The Q3 2025 information is barely completely different from what Counterpoint discovered for Q3 2024. In Q3 2024, the highest promoting smartphones have been the iPhone 15, iPhone 15 Professional Max, iPhone 15 Professional, Galaxy A15 4G, Galaxy A15 5G, Galaxy A05, Redmi 13C 4G, Galaxy A35, iPhone 14 and the Galaxy S24. The dearth of the flagship Galaxy S25 or every other Xiaomi, vivo and OPPO smartphone within the prime 10 is kind of telling.
The opposite attention-grabbing tidbit from the report is that 5G smartphones captured the highest 5 spots for the primary time in a 3rd quarter which exhibits the maturation of the 5G customary throughout markets.
