Tradition
/
February 2, 2026
The $45 million advertorial abounds in unintended ironies.
Advert Coverage
Melania Trump attends the premiere of Melania on the Kennedy Middle in Washington, DC, on January 29, 2026.
(Brendan Smialowski / AFP through Getty Pictures)
My husband and I noticed the Melania documentary, at 10:45 am on the Higher West Facet, which I admit was not a good take a look at of its viewers attraction—there have been solely six individuals there in addition to us. They’d all left by the point the film was over—perhaps journalists on deadline, like me—so I missed my likelihood to interview them about their responses. I did catch a middle-aged girl who confirmed up early for the subsequent screening, well-armed with an infinite bucket of popcorn. Why was she there, I requested? To see Melania in fact! What did she like about Melania? “She’s so assured and she or he does a lot to assist individuals.” Assured, I offer you.
I used to really feel sorry for the wives of wealthy and highly effective males. I noticed them as trapped—birds in gilded cages, who had made a horrible mistake in youth, and now needed to endure countless rounds of tedious socializing with a frozen smile on their Botoxed faces, to say nothing of getting to be good to their ghastly husbands, who have been most likely all having intercourse with prostitutes. I wasn’t alone—keep in mind all these Free Melania memes? The way in which individuals endlessly retweeted photographs of her trying fed-up and frowny and never holding Donald’s hand? Fairly just a few girls I do know believed that Melania was depressing however couldn’t depart him for some unlikely cause, like she would haven’t any cash or he would have her murdered. What century did they assume that is? Melinda Gates and Mackenzie Scott divorced their unsatisfactory husbands and reside the dream right now as fabulously wealthy philanthropists.
Melania, this documentary makes completely clear, likes her gilded cage simply wonderful. In spite of everything, it lets her produce this film starring her garments, her hair, her sneakers, and her complexion, and what number of girls can say the identical? May you, middle-aged girls of America, spend all day every single day sporting six-inch spike heels with by no means a wince or moan? The rewards for aching ft and wrinkle-free face are on full show: Melania is attended each minute by individuals paid to be deferential and nice; every little thing round her is gorgeous and costly, and she or he has all of the designer clothes she desires. She will get to speak about serving to kids with Queen Rania of Jordan and the evils of screens for kids with Brigitte Macron. She will get to look somber and critical putting lilies on the Arlington graves of three troopers killed within the withdrawal from Afghanistan—take that, Joe Biden! All of your fault! If she has to spend just a few hours pretending to care concerning the tablecloths for the Inaugural dinner and the golden caviar-filled eggs deliberate because the appetizer, properly, that’s not too excessive a value to pay for luxurious and admiration, is it?
As you may anticipate, the movie abounds in unintended ironies. Melania is famously a personal individual, however she makes a film about herself. She says she loves the White Home, with all its storied historical past, whereas she tears up Jackie Kennedy’s rose backyard and her husband tears down the East Wing. She says she cares about younger individuals, whereas her husband destroys USAID, leading to tons of of 1000’s of deaths of African kids. She reminds us that she is an immigrant, as are her French buddy Hervé Pierre, whom we see designing her Inaugural ball robe, and Tham Kannalikham, the White Home inside decorator, who arrived from Laos on the age of two. And naturally there are her dad and mom. (Her mourning for her mom, the primary anniversary of whose dying takes place throughout the filming, is a uncommon second when she expresses deep feeling.) In the meantime, her husband presides over the mass detention and deportation of immigrants, lots of whom have lived on this nation for many years, perhaps longer than she has. Cherry on high: The director, Brett Ratner, was persona non grata in Hollywood after being accused of sexual misconduct by six girls—approach to remind us of the continuing scandal of the Epstein recordsdata.
I do know there’s a actual human being hidden inside these extreme, stiffly constructed outfits and beneath that well-known black hat that hides half her face and makes her seem like a sinister fembot or perhaps a really assured murderer. That is, in spite of everything, the primary woman who wore a jacket painted with I REALLY DON’T CARE DO U on her journey to the Mexican border. That is the primary woman who plagiarized a speech by her nemesis Michelle Obama. And—my favourite Melania second— that is the primary woman who complained to her former shut buddy Stephanie Winston Wolkoff about having to “work my ass off” on the White Home Christmas. “Who provides a fuck concerning the Christmas stuff and decorations?” Keep in mind these scary blood-red bushes that regarded like they got here from Dracula’s personal forest?
That Melania was distant, haughty, mysterious, beset by grievance and resentment. She didn’t even attempt to ingratiate herself with the general public. That was form of bizarre—however much more attention-grabbing than this dutiful style plate delivering platitudes about how “in the long run household is what actually issues.” Alternatively, this Melania has managed to get Jeff Bezos to pay $45 million for the fitting to make this absurd advertorial, and $35 million to advertise. Bezos stands to lose most of it, however (sorry, Dems) the movie is on observe to be one of many highest-grossing documentaries ever. In a household of champion grifters, Melania holds her personal.
From Minneapolis to Venezuela, from Gaza to Washington, DC, this can be a time of staggering chaos, cruelty, and violence.
Not like different publications that parrot the views of authoritarians, billionaires, and firms, The Nation publishes tales that maintain the highly effective to account and middle the communities too usually denied a voice within the nationwide media—tales just like the one you’ve simply learn.
Every day, our journalism cuts via lies and distortions, contextualizes the developments reshaping politics across the globe, and advances progressive concepts that oxygenate our actions and instigate change within the halls of energy.
This unbiased journalism is simply potential with the help of our readers. If you wish to see extra pressing protection like this, please donate to The Nation right now.


