The insurance industry in Africa has faced significant challenges in the past decade. From the economic disruptions of Covid-19 to rising climate-related disasters like floods, and droughts; insurers have been forced to adapt faster than ever. At the same time, the sector is undergoing transformation fueled by regulatory reforms, fintech disruption, and a surge in consumer demand for digital-first services.
According to Deloitte’s Africa Insurance Outlook, many carriers have embraced innovation, enhancing claims processing, expanding financial inclusion, and investing in technology to remain competitive. Still, the future presents even greater hurdles—climate risks, affordability concerns, and growing demand for transparency.
To spotlight the leaders shaping Africa’s insurance landscape, Motivation Africa partnered with regional market researchers to compile the Top 10 Best Insurance Companies in Africa You Can Trust (2025).
Our ranking is based on surveys of over 12,000 policyholders across 15 African countries. Respondents shared their satisfaction and willingness to recommend their insurer. Each provider was rated on:
- Customer service & claims processing
- Affordability and value
- Transparency & trust
- Digital services & accessibility
- Agent professionalism and guidance
Here are the results of the top 10 Insurance Companies in Africa, 2025
Top 10 Insurance Companies in Africa, 2025
| Rank | Company | Claims Speed ⭐⭐⭐⭐⭐ | Digital Services ⭐⭐⭐⭐⭐ | Affordability Score ⭐⭐⭐⭐⭐ | Customer Trust Index ⭐⭐⭐⭐⭐ |
|---|---|---|---|---|---|
| 1 | Sanlam (South Africa) | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ |
| 2 | AXA Mansard (Nigeria) | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐⭐ | ⭐⭐⭐⭐ | ⭐⭐⭐⭐☆ |
| 3 | Old Mutual (South Africa, Pan-African) | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| 4 | Jubilee Insurance (Kenya) | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| 5 | Leadway Assurance (Nigeria | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ | ⭐⭐⭐⭐☆ |
| 6 | Hollard Insurance (South Africa | ⭐⭐⭐⭐☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 7 | UAP Old Mutual (Uganda, East Africa) | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 8 | GA Insurance (Kenya, Tanzania, Uganda) | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 9 | Wafa Assurance (Morocco) | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
| 10 | Enterprise Group (Ghana) | ⭐⭐⭐☆☆ | ⭐⭐☆☆☆ | ⭐⭐⭐☆☆ | ⭐⭐⭐☆☆ |
1. Sanlam (South Africa)
Founded in 1918, Sanlam has grown into one of Africa’s most influential financial services groups, offering life, general, health, and investment-linked insurance products across more than 30 countries.
Customer Perception: Policyholders value Sanlam’s strong financial backing and reliability. It ranks highest for digital services and customer guidance, especially in retirement planning.
2. AXA Mansard Insurance (Nigeria)
A subsidiary of AXA Group, AXA Mansard offers health, auto, life, and investment-linked insurance products. It has become a leading player in Nigeria’s competitive market.
Customer Perception: Clients highlight AXA Mansard’s affordability, digital integration, and quick turnaround on health insurance claims.
3. Old Mutual (South Africa, Pan-African)
With over 175 years of history, Old Mutual is a household name in Africa’s insurance industry. Its presence stretches across South, East, and West Africa, covering life, health, and investment products.
Customer Perception: Customers trust Old Mutual’s legacy and consistent claims settlement. Many see it as the “safest bet” in terms of financial stability.
4. Jubilee Insurance (Kenya, East Africa)
Founded in 1937, Jubilee Insurance is the largest insurer in East Africa, with operations in Kenya, Uganda, Tanzania, Burundi, and Mauritius.
Customer Perception: Highly rated for its health and microinsurance offerings, Jubilee is trusted by families and SMEs. Customers particularly appreciate its claims efficiency.
5. Leadway Assurance (Nigeria)
Established in 1970, Leadway Assurance is one of Nigeria’s strongest indigenous insurers. It covers general, life, and microinsurance, as well as annuities.
Customer Perception: Known for transparent claims handling, Leadway is often praised for affordability and simple, accessible policies.
6. Hollard Insurance (South Africa & Beyond)
Hollard is South Africa’s largest privately-owned insurance group, expanding into Mozambique, Namibia, and Botswana. It covers short-term, life, and corporate insurance.
Customer Perception: Customers describe Hollard as approachable and innovative. Its focus on customer-first solutions has earned strong loyalty
7. UAP Old Mutual (Uganda, East Africa)
UAP Old Mutual is a leading insurer in East Africa, with strong operations in Kenya, Uganda, Tanzania, Rwanda, and South Sudan. It offers health, life, general insurance, and investment solutions.
Customer Perception: Customers praise UAP Old Mutual for affordable health plans, efficient claims settlement, and strong regional presence, making it a household name in East Africa.
8. GA Insurance (Kenya, Tanzania, Uganda)
GA Insurance has built a strong reputation in East Africa for general, medical, and specialty insurance, particularly serving SMEs and mid-sized businesses.
Customer Perception: Policyholders like GA’s responsiveness and fair pricing, especially for health coverage and SME business protection.
9. Wafa Assurance (Morocco)
Based in Casablanca, Wafa Assurance is Morocco’s largest insurer and one of the leading players in North Africa. It provides life, health, auto, and corporate insurance, with strong market dominance and financial stability.
Customer Perception: Clients value Wafa Assurance for its reliability, wide branch network, and strong customer support, especially in health and auto insurance.
10. Enterprise Group (Ghana)
Enterprise Group is Ghana’s leading insurance and financial services brand, offering life, health, pensions, and general insurance solutions. With a legacy that spans decades, the company has expanded its footprint beyond Ghana, making it a trusted name in West Africa’s insurance industry. Enterprise Group is also recognized for its strong governance, customer-focused innovation, and consistent financial performance.
Customer Perception: Policyholders appreciate Enterprise Group’s professionalism, efficient claims process, and community engagement. The brand is widely seen as reliable, forward-looking, and deeply rooted in Ghanaian values of trust and service
Final Thoughts
The African insurance market is on a growth trajectory, fueled by technology, rising middle classes, and increasing awareness of financial protection. The companies on this list have demonstrated not only strong financial performance but also a commitment to customer trust, innovation, and inclusivity. At Motivation Africa, we believe these Top 10 Insurance Companies in Africa, 2025 represent the best of Africa’s resilience and reliability. They are more than insurers—they are trusted partners for safeguarding the future of millions across the continent
