The first-ever U.S.-Kenya Creative Economy Forum wrapped up today, marking a major step in positioning Kenya as a top destination for American investment in its fast-growing creative industries. Hosted by the U.S. Embassy in Kenya and the American Chamber of Commerce in Kenya (AmCham Kenya), the event, themed “Powering the Future of the Creative Economy,” showcased Kenya’s potential for U.S. companies. The forum highlighted Kenya’s goal to double the creative economy’s contribution to its GDP from 5% to 10% by the end of 2025, offering American investors a promising market for partnerships and growth.
Marc Dillard, Chargé d’Affaires at the U.S. Embassy in Kenya, emphasized the potential for growth, stating, “Kenya’s creative industries already contribute at least five percent to the country’s GDP. With the right focus on innovation, talent, and business engagement, this can grow significantly.” Kenya’s creative sector is expanding 60% faster than traditional industries, driven by a young, tech-savvy population and supportive government policies. Cabinet Secretary for Youth Affairs, Creative Economy, and Sports, Hon. Salim Mvurya, reaffirmed the government’s commitment to creating a welcoming environment for international investors, positioning Kenya as a hub for creative excellence.
The forum spotlighted three key sectors for investment: Kenya’s film industry, dubbed the “Hollywood of Africa,” offers low production costs and diverse talent for American companies. The music sector provides access to local and pan-African markets for U.S. record labels and streaming platforms. Additionally, Kenya’s vibrant sports culture presents opportunities for American sports franchises and organizations to establish operations in Africa.
AmCham Kenya CEO Maxwell Okello announced a task force to support ongoing U.S.-Kenya creative partnerships, stating, “We are building a creative economy that is mainstream, investable, and scalable.” The event drew prominent U.S. industry leaders, including executives from Invention Studios, NBA Africa Kenya, Tyler Perry Studios, and The Recording Academy, signaling strong American interest. With favorable policies and access to East Africa’s 300 million consumers, Kenya’s creative sector offers American companies a gateway to profitable partnerships and shared economic growth.
