Do you bear in mind the place you have been when Clavicular bought brutally framemogged by an ASU fraternity chief?
Or possibly you noticed the clips of the 20-year-old creator — alongside Andrew Tate and white nationalist Nick Fuentes — dancing to Kanye West’s “Heil Hitler” at a Miami nightclub.
Or possibly you haven’t any concept what any of this implies.
The web subculture often known as looksmaxxing, has just lately jumped from obscure message boards into the mainstream — thanks partly to a 20-year-old creator who goes by Clavicular.
Clavicular’s actual identify is Braden Peters. And he’s not simply posting about skincare routines or cosmetic surgery. Peters just lately weighed in on the 2028 presidential election, arguing that if the race have been between California Gov. Gavin Newsom and Vice President JD Vance, Newsom would win for one easy cause: He’s extra enticing.
To know how look, politics, and on-line extremism are brewing on this nook of the web, As we speak, Defined co-host Noel King spoke with Atlantic workers author and host of the podcast Galaxy Mind, Charlie Warzel.
Beneath is an excerpt of their dialog, edited for size and readability. You possibly can hear the total episode wherever you get podcasts — together with Apple Podcasts, Pandora, and Spotify.
Clavicular is a younger man — he’s in his 20s. He began posting on the web as an adolescent, round when he was about 15 years outdated, on these looksmaxxing boards, that are boards which are devoted to creating your self as aesthetically excellent as humanly potential via physique modification.
Clavicular mainly toiled in obscurity for a extremely very long time till he allegedly hit somebody along with his Cybertruck whereas he was stay streaming on Christmas Eve of this previous 12 months.
Who’re the looksmaxxers?
The looksmaxxers are sophisticated as a result of they overlap with numerous different communities on-line. There’s the involuntarily celibate neighborhood, often known as incels, which have hyperlinks to violent extremism. However actually there’s this core feeling in looksmaxxing that the one factor that issues in all of life is how good you look, that that’s tied to your self-worth in each method, and that what you ought to be doing is attempting by all means vital — whether or not that’s breaking bones in your physique, whether or not that’s chewing on a rubber ball for hours a day — to get your jawline to be straighter. To get a leg up, it is advisable to try this as a result of one of the best factor that you are able to do is exit on the earth and look higher than everybody else and doc the heck out of it.
What will we learn about what Clavicular has achieved to himself?
He has mentioned on numerous podcasts, and so forth., that he has smashed his face with a hammer. The idea there’s that when your bones break, they develop again stronger.
And so he has smashed his face, his jawline, in an effort to strengthen it to make it look higher. He began, in line with him, taking testosterone when he was round 14 or 15 years outdated in an effort to pace up his puberty and get his physique wanting like an grownup. He’s mentioned he’s taken methamphetamines in an effort to hole out his cheeks.
The looksmaxxers have their very own language, which I discover very compelling. Are you able to outline a few the phrases?
“These guys are extraordinarily efficient consideration hijackers, and that’s vital.”
Mogging is wanting higher than somebody wanting scorching. And truly what I discovered is it’s a kind of an acronym, nevertheless it stands for alpha male of the group, [shortened to] male of the group — MOG.
There’s all types of phrases that they’re simply making up on the spot too, like jestermaxxing, which is being jocular, jovial, having enjoyable.
What’s the goal of being scorching? What’s the goal of all this?
It’s social dominance actually, or simply dominance on the whole. This concept of mogging comes from this alpha male of group acronym: The “alpha” a part of that, and the “male” a part of which are each extraordinarily vital. And so going out in public as an especially scorching individual is not only to indicate how stunning you’re, nevertheless it’s to be dominant over different individuals. You wish to make different individuals look dangerous. You need them to really feel dangerous about themselves primarily based on how unbelievably enticing you’re, and also you additionally wish to mainly conquer ladies.
I’ve learn your items and I listened to your podcast and there’s a factor that I feel you each say instantly and type of dance round, which is…this appears silly, nevertheless it isn’t really silly. Clarify what you imply.
I feel it’s silly on the content material degree. It’s missing in substance is how I’d put it. There’s the clip of Clavicular, I imagine he’s in Miami. He’s with this streamer, Sneako, who’s very talked-about, and Nick Fuentes, the white nationalist Groyper chief, additionally a streamer. And they’re in a front room someplace in an condominium and having a dialog that’s extremely stilted, simply extremely vapid. There’s simply not loads being exchanged there.
Clavicular appears to react like he’s a kind of wind-up dolls. You pull the string and there’s like 5 completely different reactions. So considered one of them’s like, “Hey dude, that’s so primarily based, sick.” And so forth the substance degree, there’s that.
Then there’s the component of what he means, what that vapid content material means, what the recognition of somebody like Clavicular means. And I feel that that’s not silly. The truth that I’m writing an article about him in The Atlantic as a result of he’s hanging out with these individuals. The truth that he was capable of leverage his recognition into this case the place he’s assembly with Andrew Tate, the manosphere influencer. Fuentes, who’s influential sufficient that he’s attempting to pressure the MAGA coalition additional in the direction of white nationalism. That he’s ready to enter a membership with these guys and get them to play the Ye track, “Heil Hitler,” and switch that into this viral second that then will get the mayor of Miami to should react to it, to sentence it, to mainly apologize on behalf of the town for letting this occur. These guys are extraordinarily efficient consideration hijackers, and that’s vital.
