Zimbabwe is actively selling its tourism model on the prestigious Worldwide Tourism Honest (FITUR) in Madrid, leveraging its current accolade as Forbes’ “finest nation to go to in 2025.” Led by Tourism Minister Barbara Rwodzi, the delegation is highlighting the nation’s distinctive wildlife, cultural range, and community-focused, sustainable growth technique.
A key consequence of the expo was the signing of a Letter of Intent to host the twenty third UN Tourism Committee on Tourism and Sustainability (CTS) in Victoria Falls in April 2026. This high-level assembly can be held back-to-back with the third UN Tourism Ladies in Tourism Congress, marking Zimbabwe as the primary nation to host the CTS below the brand new UN Tourism management.
These developments are set to bolster Zimbabwe’s profile as a aggressive Conferences, Incentives, Conferences, and Exhibitions (MICE) vacation spot and reinforce its dedication to sustainable and inclusive tourism development on the worldwide stage.


