Diana Orembe
For Diana Orembe, co-founder and chief govt of NovFeed – a Tanzanian fish feed and natural fertiliser firm – one of many core classes of entrepreneurship is that every one companies are arduous.
“If you happen to speak to a girl promoting greens on the markets, she is going to inform you how arduous it’s to run her enterprise. If you happen to speak to an individual operating a conglomerate, he’ll simply say the identical [about] how tough it’s to run that very big, massive enterprise. If you happen to speak to a medium-scale enterprise one that is even operating only a retailer, they are going to inform you a similar [about] the way it’s tough. So what I used to be simply reminding myself this morning is that every one companies are tough,” she explains.
As an alternative of trying to find a better path, Orembe retains in thoughts that the grass isn’t greener elsewhere – each sort of enterprise comes with its personal set of issues.
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Regardless of the latest income development and the brand new manufacturing unit, Orembe factors out that the challenges by no means cease. She cites recruitment – buying the appropriate expertise and managing them – as one of many hardest components of her job.
However her largest instant concern is promoting the sheer quantity of product the corporate is now able to making.
“I’ve by no means been capable of produce 20 tonnes of feed per day … Now the place am I going to search for a buyer who can entry that per day?” she wonders, including that she worries about whether or not older leads have already discovered different suppliers. “All this stuff have been operating into my thoughts.”
“Having the ability to produce [is] only one factor,” she provides. “However on the finish of the day, you need to promote. That’s probably the most, most tough half.”
Watch our full interview with Diana Orembe: The Tanzanian businesswoman seeing tens of millions in fish feed
