Pricey Fellow Investor,
You might need seen throughout our web site that The Motley Idiot UK has turn out to be an impartial UK-owned firm, led by our long-standing UK workforce. Similar folks, similar rules, similar give attention to serving to you turn out to be a greater long-term investor.
That half hasn’t modified. And it received’t.
However we did suppose this second known as for one thing else to vary: our title.
Not as a result of we’re changing into one thing completely different – however as a result of we would like the title on the door to higher replicate who we already are, and the form of investing expertise we consider in.
Over the previous few months, we’ve been chatting with members and readers about what they worth most in us. And the message got here by clearly.
Hold it clear. Hold it sincere. No jargon. No hype. No hidden agenda. And please – not one of the “yet one more fintech startup” power.
We hear you.
We additionally know that names matter. They set the tone. They inform a narrative. And if we had been going to decide on a brand new one, it needed to really feel like us – not company, not generic, and positively not forgettable.
So we went searching for one thing with a little bit of historical past, a little bit of humour, and a little bit of British eccentricity.
That led us to an previous nursery rhyme it’s possible you’ll bear in mind – the one about counting magpies:
“One for sorrow, two for pleasure, three for a woman, 4 for a boy…”
Much less generally identified is what comes subsequent. In some variations of the rhyme, the twelfth magpie is claimed to deliver wealth.
And so, after a good quantity of dialogue, espresso, and debate…
We landed on our new title:
The Twelfth Magpie
It felt proper.
A little bit irreverent. A little bit unconventional. Rooted in a narrative. And a nod to the concept that investing doesn’t should be overly severe or unique – it may be open, human, and even a bit playful, whereas nonetheless being grounded in good judgement and long-term pondering.
In some ways, it captures what we’ve at all times tried to be: independent-minded, barely unwilling to observe the group, and at all times on the aspect of particular person buyers.
Or put extra merely: we’re right here that can assist you navigate investing with readability, honesty, and a little bit of character alongside the best way.
That’s the spirit we’re carrying ahead.
Over the approaching days, you’ll begin to see The Twelfth Magpie seem throughout our web site, emails and techniques as we make the transition.
You’ll additionally begin to see your traditional e mail newsletters come from our new e mail handle and mailing techniques. When you have any questions in any respect about this, please don’t hesitate to contact us at [email protected].
Every thing else stays precisely the identical. There’s only a new title on the door.
Once more, in case you have any questions in any respect, we’re at all times joyful to listen to from you.
Thanks for being a part of this with us. We’re genuinely enthusiastic about what comes subsequent – and glad you’re right here for it.
Mark Rogers
