Apple Inc. has tightened its grip on the worldwide smartphone market, outpacing Android rivals within the newest trade analysis that highlights a rising dominance in each gross sales and income.
In accordance with a brand new report by Counterpoint Analysis, world smartphone revenues grew by 8 % year-on-year within the first quarter of 2026, pushed largely by robust efficiency within the premium phase, which is an space the place Apple continues to guide.
The information paints a stark image for Android producers. Whereas a number of manufacturers compete on quantity, Apple has consolidated its place on the prime of the worth chain, capturing a disproportionate share of trade income.
In Q1 2026, Apple emerged as the highest smartphone model globally by way of shipments, recording about 21 % market share for the primary time ever, forward of Samsung at 20 %.
Much more placing is Apple’s dominance on the gadget stage. The iPhone 17 was the best-selling smartphone globally, accounting for roughly 6 % of all models bought in the course of the quarter.
The third, fourth and fifth place positions had been occupied by Xiaomi, OPPO and vivo respectively. Xiaomi recorded the steepest decline by shipments falling 19% YoY. OPPO’s common promoting worth climbed 3% YoY whereas vivo’s grew 10% YoY.
By way of income, Apple led the market by far with 48% of the overall market income with Samsung (18%), OPPO (6%), Xiaomi (5%) and vivo (4%) following in that order.
Trade analysts attribute Apple’s dominance as a consequence of various components. “Apple’s progress was pushed by sustained demand for the bottom iPhone 17 and iPhone 17 Professional Max, with a stronger combine of those fashions lifting Apple’s total ASP by 11% YoY. Not like its friends, Apple largely maintained secure pricing regardless of rising BOM prices, reflecting its means to soak up price pressures and stay insulated from the reminiscence disaster, which helped strengthen its aggressive place in the course of the quarter,” they stated.
Counterpoint additionally factors out that the worldwide smartphone market’s income grew 8% YoY in Q1 2026 to succeed in $117 billion regardless of a decline in shipments. This was pressured by the rising invoice of supplies and a extreme reminiscence scarcity.
