Lelo Dlamini has made a seamless transition from being a rugby participant to a sports activities MC. Being within the media area has allowed her to remain near the game she holds so expensive with out having to play it.
Her profession path was not one she anticipated to journey. She started visitor presenting as an adolescent in 2020 on YOTV on SABC 1, and from there, presenting on UJTV, MC’ing at college sports activities occasions, and script studying all through college tournaments had been all stepping stones that marked the start of her sports activities media profession. She now finds herself as an MC at occasions, together with the Girls’s Varsity Soccer and FNB Varsity Cup tournaments.
Dlamini says her expertise as a rugby participant has performed a significant position in her capability as a media skilled.
“Taking part in rugby gave me a deeper understanding of the sport, the techniques, the depth, and what it takes to carry out beneath strain. Transitioning into sports activities media allowed me to convey that perception to the viewers, telling the tales of athletes and the sport in a approach solely somebody who has been on the sector can.”
“I realised I may keep related to the game I like, simply differently by broadcasting, MC’ing and sharing the power of rugby with followers.”
She spoke with ardour about working within the sports activities media business, saying that shining the highlight on athletes and their journey is one thing she feels is critical to encourage the longer term era of sportswomen.
“I get to get up each morning and do what I as soon as thought was only a dream. I like telling tales that matter, highlighting athletes’ journeys, sharing the power of the sport, and provoking the subsequent era. With the ability to join followers to the joy of sports activities and make each second really feel alive is what makes this job actually unimaginable.”
Dlamini shared that she takes a purposeful strategy with regards to placing the highlight on sportswomen, and feels that being an MC offers her the chance to steer the notion of followers in direction of the ladies they watch in motion.
“I’m enjoying my half through the use of each platform I step onto, particularly by my work as an MC at tournaments like Varsity Cup and UJ Sport occasions, to amplify girls’s sport. Being on the mic offers me the chance to form the narrative, spotlight girls athletes, and produce actual power and visibility to the area.”
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“I’m additionally intentional about creating moments the place girls’s sport isn’t just included, however celebrated and prioritised. Whether or not it’s by crowd engagement, storytelling, or just how I current the sport, I need individuals to really feel the worth and pleasure round girls’s sport.”
The MC can be very lively on social media, each by way of her private account and people of varied sports activities groups and creators. She says the constructive trajectory of ladies’s sport has had a constructive impression on her life, opening doorways into the sports activities media sphere as the expansion of the sector has seen an elevated want for presenters.
“The expansion of ladies’s sport in South Africa has positively created extra alternatives throughout the sports activities media business. As extra consideration, funding, and protection are given to girls’s sport, there’s a higher demand for presenters, content material creators, and storytellers who can convey these moments to life.”
“For me, it has opened doorways to step into areas like dwell activations, match-day internet hosting, and model engagements, the place I’m able to showcase my expertise. It has additionally made it simpler to be recognised as a reputable voice within the business, as a result of the platform for girls’s sport is constantly increasing.”
Dlamini additionally spoke about how extra girls becoming a member of the sports activities media business has affirmed her sense of belonging amongst her feminine friends.
“It feels each empowering and deeply validating. For a very long time, girls in sports activities media had been current, however not all the time seen or heard on the degree they deserved, so to now witness girls taking centre stage not simply as presenters, however as analysts, commentators, producers, and decision-makers appears like a strong shift.”
“On a private degree, it offers me a robust sense of belonging and objective. You’re not moving into areas questioning if you need to be there when you understand you’ve earned your house.”
“Extra importantly, you might be a part of a era that’s altering the narrative for the subsequent one.”
She is hopeful that her present work in sports activities media will proceed bringing the highlight onto girls’s sport and permit it to continue to grow, and she or he is set to forge a path for girls who wish to be a part of the business.
“My largest profession dream is to proceed rising in sports activities media throughout South African broadcasting platforms, whereas amplifying girls’s sport within the nation. I wish to create alternatives that commemorate feminine athletes, share their tales, and encourage the subsequent era each on and off the sector. Finally, I hope to depart a legacy the place girls in sports activities are seen, heard, and valued simply as a lot as their male counterparts.”
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Dlamini was a part of the 2025 gsport Awards and says that the expertise helped her see the business with new eyes.
“Being a part of the 2025 gsport Awards was wonderful, having to witness a room full of wonderful girls in sports activities not solely celebrating themselves however applauding each other for his or her laborious work and sleepless nights all through their respective portfolios. This helped me perceive the imaginative and prescient and commonplace that the ladies in sports activities have set, and my position is to proceed enjoying my half and making certain my targets align with that imaginative and prescient and commonplace.”
As gsport marks 20 years of celebrating girls in sport, Dlamini mirrored on the organisation’s position in constructing not simply visibility, however a complete group.
“gsport has not simply elevated girls’s sport, it has helped construct a complete ecosystem round it. From visibility and recognition to profession alternatives and group, its impression is each structural and deeply private. Because it turns 20, it stands as proof that constant storytelling and intentional funding can actually change the sport for girls in sport.”
Most important Photograph Caption: Lelo Dlamini has made a seamless transition from rugby participant to sports activities MC, utilizing each platform she steps onto to amplify girls’s sport and encourage the subsequent era of sportswomen. All Photographs: Equipped
Photograph 2 Caption: Former rugby participant and sports activities MC Lelo Dlamini says her expertise on the sector gave her a deeper understanding of the sport.
Photograph 3 Caption: “My largest profession dream is to proceed rising in sports activities media throughout South African broadcasting platforms, whereas amplifying girls’s sport within the nation.”
Photograph 4 Caption: Dlamini values bringing a novel perception to her work as a presenter and MC at occasions just like the FNB Varsity Cup and Girls’s Varsity Soccer tournaments.
