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Reading: International Luxurious Model Viceroy Enters African Safari Market
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PhreeNews > Blog > Africa > Travel > International Luxurious Model Viceroy Enters African Safari Market
Thorntree River Lodge .avif.avif
Travel

International Luxurious Model Viceroy Enters African Safari Market

PhreeNews
Last updated: January 12, 2026 7:38 pm
PhreeNews
Published: January 12, 2026
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Viceroy Motels, a global luxurious lodge group, has made its debut within the African safari sector by buying three high-end lodges in Zambia and Botswana. The properties, now managed by African Bush Camps, will function beneath the “A Viceroy Resort” branding.

The newly acquired lodges are:

Thorntree River Lodge (Zambia): Positioned in Mosi-oa-Tunya Nationwide Park on the Zambezi River, offering easy accessibility to Victoria Falls.
Lolebezi (Zambia): A secluded riverfront retreat within the Decrease Zambezi Nationwide Park.
Atzaró Okavango Camp (Botswana): Located within the coronary heart of the Okavango Delta.

Every property options up to date luxurious design, non-public plunge swimming pools, and a collection of premium facilities like spas and swimming swimming pools. Actions are tailor-made to their distinctive settings, starting from rhino monitoring and river cruises in Zambia to conventional mokoro excursions and safari drives within the Delta. This strategic transfer indicators Viceroy’s growth into high-end, experiential nature journey in Southern Africa.

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TAGGED:AfricanBrandEntersGloballuxuryMarketSafariViceroy
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