The sale of Kia vehicles by grocery store chain Osher Advert, which scored appreciable preliminary success this week, has spurred strikes by different grocery store chains in Israel on this space. From enquiries by “Globes” amongst automobile importers it emerges that previously few months there have been a number of approaches by massive retailers, bodily and on-line, to importers and leasing firms about cooperation in advertising and marketing vehicles.
The emphasis is on “zero kilometer” vehicles and surplus shares of car manufacturers in demand. (“Zero kilometer” vehicles are vehicles bought by importers to, for instance, leasing firms, which then promote them to shoppers. The vehicles are formally secondhand, and their costs are under the checklist worth, however they’re truly new and have by no means been pushed.) Normally the cooperation proposed is on a consignment foundation, with out the automobiles truly being bought by the retail chains, which as an alternative will earn a gross sales fee. In response to estimates within the business, there are over 10,000 “zero kilometer” vehicles that the importers are searching for to dump.
Among the many chains involved is Rami Levy, which is at a complicated stage of inspecting the opportunity of promoting new vehicles, in all probability by means of its new inventory chain. It introduced a number of months in the past that it was contemplating getting into this discipline, however it’s not but recognized in what format and with which importers.
Dutch chain SPAR, which started working in Israel two years in the past, can also be believed to be prone to tackle automobile advertising and marketing. In April this yr, motorized vehicle group Lubinski signed an settlement to purchase 50% of SPAR Israel.
Lubinski imports Peugeot, Citroen, Opel and MG vehicles into Israel. I additionally imports bikes, bicycles, and sports activities gear. In these merchandise too there may be potential synergy with the retail chains. Lubinski said in response that there have been no such plans on the agenda at current.
Printed by Globes, Israel enterprise information – en.globes.co.il – on June 4, 2026.
© Copyright of Globes Writer Itonut (1983) Ltd., 2026.
