Jiji.ng, the Nigerian-based on-line market, has introduced its first acquisition outdoors Africa with the acquisition of Bangladesh’s classifieds platform Bikroy. The transfer marks a big milestone within the firm’s technique, signaling a broader shift amongst African tech startups towards world enlargement.
In line with CEO Anton Volianskyi, the acquisition was financed via inside sources. Nevertheless, the monetary phrases of the deal weren’t disclosed.
Based in 2014, Jiji has grown into one among Africa’s main on-line classifieds platforms, working throughout a number of nations and serving greater than 90 million customers. The corporate reportedly processes roughly $70 billion in annual gross merchandise worth, positioning it as a serious participant within the continent’s digital commerce ecosystem.
Jiji has adopted an aggressive enlargement technique, getting into new markets, competing with current platforms, and later consolidating its place via acquisitions. This method has beforehand included the acquisition of OLX’s African operations in addition to Tonaton in Ghana.
The corporate entered Bangladesh in March 2025, concentrating on a fast-growing digital financial system pushed by a youthful inhabitants and rising web penetration. With over 130 million web customers, Bangladesh presents a big alternative in e-commerce, though competitors stays robust from native platforms and world gamers resembling Temu.
Following the acquisition, Bikroy will retain its model id, whereas step by step integrating Jiji’s know-how, instruments, and operational techniques. Jiji additionally plans to extend funding in advertising and marketing to speed up development available in the market.
The deal underscores a broader pattern of rising market tech firms increasing past their house areas, leveraging confirmed enterprise fashions to enter new and extremely aggressive worldwide markets.
