Beryl Lodewyk has been keen about sports activities since childhood, attending cricket and rugby matches at Newlands Stadium in Cape City along with her father. By 2025, she has constructed a powerful broadcasting profession, working with SuperSport, the Indian Premier League, and serving as a Director’s Assistant for a number of ICC World Cups.
Lodewyk shared how she, as she places it, ‘grew to become hooked’ on cricket, regardless of the segregation legal guidelines then in place in South Africa.
“Rising up within the years of apartheid, it was troublesome to get pleasure from sporting occasion, as all non-whites have been restricted to 1 sure space of the stadium, however we saved going as a result of we have been so hooked.”
Worldwide Sports activities Broadcast Manufacturing Specialist, Beryl Lodewyk
“Cricket was my absolute favorite sport, and we spent lots of time at Newlands. I’m Cape City-born, and although we moved across the nation quite a bit, Newlands was nonetheless my ‘Completely satisfied Place’. My heroes again then have been any participant from Western Province; I used to be obsessive about them. I had many scrapbooks full of footage of the likes of Stephen Jefferies, Garth le Roux, Adrian Kuiper, the Kirsten brothers, and extra.”
Her begin within the broadcasting trade got here throughout a temp job at one of many Multichoice firms, the place she heard of a gap for a Advertising and marketing Assistant at SuperSport. And,‘The remaining is historical past,’ says Lodewyk.
“I utilized for the job, and unbelievably, I received it. I labored for the Advertising and marketing Director and PR Supervisor. This was in 1995, and for years, I felt like I used to be dwelling in a dream. I had been working there for a couple of weeks, and one among my managers received a name from Gary Kirsten.”
“On the time, Gary was my final hero. I used to be in such shock and disbelief, however that was once I realised that my largest dream had come true: I’d be working and getting to satisfy my heroes.”
From there, she moved onto the newly developed SuperSport web site in 2000 and labored her approach as much as Cricket Supervisor. After that, I joined the manufacturing division in 2004, the place I began as a manufacturing assistant, engaged on all sporting codes. She was then recognised for her cricket fanaticism and was promoted to an Assistant Producer on Cricket.
That developed right into a Junior Producer place, and finally she was appointed as Cricket Producer for a few years, till she resigned from SuperSport in 2016 after a 21-year-long profession.
In 2019, Lodewyk received again into broadcasting and began freelancing on broadcasts in many various nations, and, as a part of the manufacturing staff on the not too long ago concluded Ladies’s Cricket World Cup, says the competitors taught her that girls’s cricket is now being valued, and he or she hopes to be a part of extra occasions like this one.
“Working at this Ladies’s Cricket World Cup I’ve discovered that girls’s cricket is being taken significantly. It took South Africa some time to ascertain a aggressive ladies’s facet, so for me the realisation that girls’s cricket has been going for over 50 years was a nice shock, and I hope I get many extra alternatives to be concerned”, she stated.
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The Proteas Ladies’s historic World Cup marketing campaign got here to an finish on Sunday, 2 November, after they misplaced to India of their first-ever 50-over World Cup remaining. Lodewyk says rising up in apartheid made her cherish her inclusion on this marketing campaign much more.
“I used to be so pleased with our Proteas girls. What made our staff much more particular was the variety and the unity inside this various staff. As a toddler of the apartheid period, something like this looks like a miracle for me. No person seems at color anymore, simply expertise,” she stated.
“I used to be blessed to work on the semi-final the place the Proteas beat England, and I’ve to be trustworthy, I anticipated a whipping, particularly after their first match towards England. However what a beautiful day it turned out to be, my total crew felt glad for me, and by no means had I been extra proud to be a South African.”
Lodewyk has executed in depth work on the worldwide entrance in the case of ladies’s sport. Having the ability to witness how ladies’s sport has grown is an actual privilege, she says.
“I used to be lucky sufficient to work on the Netball World Cup that was hosted in South Africa in 2023. I used to be a freelancer for this manufacturing with SuperSport, and what made it particular was that it was an all-women broadcast crew. It was a unbelievable alternative, and what a privilege it was to work with ladies solely. It proved a lot on the time and I used to be proud that in South Africa we have been in a position to do this. From that chance, lots of the published girls received publicity, and I hope that they have been recognised as certified broadcasters.”
“I additionally simply returned from engaged on the ICC Ladies’s Cricket World Cup. Seeing how properly these ladies have been performing was heartwarming. After years of battle to be recognised, it’s now clear that girls can carry out simply in addition to males on the world stage.”
“I believe my colleagues realised that I’m not just a few lady who doesn’t know sport, however I really knew greater than most of them. So I did get the respect.”
With over 20 years of expertise within the trade, Lodewyk was one of many few ladies in sports activities broadcasting when she started her profession. Though it was a really male-dominated surroundings on the time, she says she was revered by her co-workers.
“I don’t wish to say that I used to be focused as a girl within the trade, as a result of I did get respect. However individuals would ask me why I would depart my dream job and never pursue larger positions. Sadly, I used to be neglected for a senior place, and I don’t know if I used to be sidelined as a result of I’m a girl, or if I simply didn’t match into the corporate’s future plans.”
“And I felt on the time that I had no future at SuperSport, and I made a decision to finish my profession there. I need to admit, although, that it’s irritating that there are nonetheless so few ladies within the trade.”
“On freelance jobs, I’m usually one among simply two or three ladies on a crew of as much as 100 individuals.”
Regardless of going through challenges on the way in which, Lodewyk believes there was a optimistic change for girls within the trade, and says publicity is vital to making sure extra ladies take up roles in sports activities media.
“I believe the largest enchancment is the respect that girls are getting now in comparison with years in the past. Earlier than, we have been adequate to be secretaries and manufacturing coordinators, however ladies are being recognised as being expert broadcasters.”
She urges ladies to make their transfer to affix sports activities broadcasting in South Africa, as she believes there are various alternatives, whereas cautioning to do it for the suitable causes.
“Now’s the most effective time, particularly in South Africa, to enter a sports activities broadcasting profession. The alternatives are immense.”
Nevertheless, don’t do it simply to work in tv, however do it for the love of sport. For those who don’t like sports activities, you gained’t get pleasure from engaged on them. Particularly in cricket, which everyone knows could be a very lengthy day. You must like it to have the ability to get by a ten to 12 hour day of broadcasting. And imagine it or not, I like it!
Lodewyk says there are a couple of ladies in broadcasting that she considers position fashions.
“Firstly of my profession, I labored with Tinkie Pringle and Leigh-Ann Paulick, and I at all times admired how exhausting they labored to suit into the world of sport. They carried out their analysis and made an effort to extend their information of the product, then portrayed the professionalism required for being on air and sharing that information.”
“In recent times, I’ve labored with lots of Kass Naidoo and Natalie Germanos, together with many different ladies cricket broadcasters, and I really look as much as all of them for his or her dedication and exhausting work to get the place they’re and going past. I really like seeing our South African expertise on the world stage, and I get very proud to say that I do know them personally as properly.”
Whereas she may be coming to the top of her profession, Lodewyk remains to be hopeful she will be able to work on some large occasions earlier than she lastly calls time on her illustrious profession.
“Nicely, as I’m reaching the twilight of my profession, I’d identical to to get pleasure from being at matches. That’s and can at all times be essentially the most thrilling a part of my work in broadcasting, being on the bottom. And even when I don’t attain a senior position once more, I’d simply be glad to nonetheless be part of manufacturing and commentary groups.”
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Now that she is reaching the top of her profession, Lodewyk hopes she will be able to nonetheless be half of some extra main sporting occasions earlier than she calls time on her illustrious profession.
“Nicely, as I’m reaching the twilight of my profession, I’d identical to to get pleasure from being at matches. That’s and can at all times be essentially the most thrilling a part of my work in broadcasting, being on the bottom. And even when I don’t attain a senior position once more, I’d simply be glad to nonetheless be part of manufacturing and commentary groups.”
Primary Picture Caption: Beryl Lodewyk has been keen about sports activities since childhood, attending cricket and rugby matches at Newlands Stadium in Cape City along with her father. By 2025, she has constructed a powerful broadcasting profession, working with SuperSport, the Indian Premier League (IPL), and serving as a Director’s Assistant for a number of ICC World Cups. All Photographs: Provided
Picture 2 Caption: After a 21-year profession at SuperSport, Lodewyk continues to freelance internationally, proving her dedication to the world of sports activities broadcasting.
Picture 3 Caption: Lodewyk urges ladies to enter sports activities broadcasting in South Africa, saying that the alternatives are ‘immense’, however that they have to do it for the love of sport.
Picture 4 Caption: The Sports activities Broadcast Specialist started her profession at SuperSport in 1995 after a temp job led to a gap, turning a lifelong ardour right into a actuality.
Picture 5 Caption: Reflecting on the various Proteas Ladies’s World Cup marketing campaign, Lodewyk said, “As a toddler of the apartheid period, this looks like a miracle for me.”
