Safaricom, in partnership with Huawei, has unveiled VybCall, Kenya’s first Video Ring Again Tone (VRBT) service, 20 years after launching the well-known audio service Skiza tunes.
VybCall introduces short-form movies that can entertain callers with curated video content material, as they look ahead to the decision to be answered, including a recent twist to the normal ring again tone.
In an announcement, Safaricom CTIO, James Maitai mentioned, “At Safaricom, we’re continually exploring new methods to offer our prospects selection and management by way of focused experiences. The launch of Kenya’s first Video Ring Again Tone service is a technique we’re reworking day by day moments creatively, buttressing our dedication to innovation.”
VybCall is at the moment accessible on the Safaricom Neon vary, choose Samsung and Oppo gadgets, and Xiaomi’s Redmi A collection, with deliberate assist on Vivo gadgets in Q2 2026. Prospects can choose in by dialling *860# on suitable gadgets or through the Safaricom App on vybcall.safaricom.com to arrange.
“Vybcall will assist the superb creatives in Kenya, which is simply one of many many ways in which Huawei works with our companions to develop revolutionary applied sciences which enhance buyer expertise and drive financial progress” Mentioned Gavin Gao, Huawei CEO- Kenya.
Since its introduction nearly 20 years in the past, Skiza has been a family title, permitting prospects to share their favorite tunes with callers. With shifting content material consumption habits and rising world recognition of short-form video, Safaricom is innovating to maintain its providers related and useful to prospects.
The brand new characteristic permits for monetisation capabilities for content material by way of customisation, enhancing person experiences and can give companies and edge to show idle time right into a advertising and marketing alternative.
The launch of VRBT highlights Safaricom’s ongoing funding in enhancing buyer touchpoints, whereas advancing Kenya’s digital experiences.
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