SMU’s method to studying past the classroom and its dedication to growing graduates who assume critically, act decisively and lead with goal.
“Daring Concepts, Large Influence” marketing campaign spotlights SMU’s give attention to creating significant, measurable impression by way of schooling, analysis and partnerships
SINGAPORE, March 16, 2026 /PRNewswire/ — Singapore Administration College (SMU) has launched a brand new model marketing campaign, “Daring Concepts, Large Influence”, anchored on its SMU2030 Strategic Plan and geared toward sharpening how the college communicates its ambitions and impression in Singapore, throughout Asia and past.
The marketing campaign displays SMU’s push to translate its strategic priorities into clearer public expression because it builds on its place as Asia’s premier world metropolis college. It’s centred on the college’s give attention to creating significant impression by way of schooling, analysis and partnerships, whereas strengthening how that impression is known, measured and demonstrated.
On the coronary heart of the marketing campaign is the concept daring concepts mustn’t stay confined to the classroom, analysis paper or boardroom, however result in motion and outcomes that enhance lives and handle real-world challenges.
The marketing campaign launches with a brand new model video and tagline, “Daring Concepts, Large Influence”, which captures SMU’s intent to attach insights with sensible impression — from nurturing graduates who can assume critically and lead with goal, to advancing analysis that informs coverage and follow, and forging partnerships that scale options throughout sectors and borders.
A sequence of print, digital and out-of-home ads can even be rolled out as a part of the marketing campaign, every centered on one in every of SMU’s core pillars:
Training
Highlighting SMU’s method to studying past the classroom and its dedication to growing graduates who assume critically, act decisively and lead with goal.
Analysis
Highlighting SMU’s purpose-led analysis and its contribution to shaping coverage, influencing industries and enhancing lives.
Partnerships
Highlighting SMU’s collaboration with business, authorities and communities to co-create options and scale impression throughout borders.
“At SMU, we’re coming into a brand new chapter — one which calls on us to be extra intentional concerning the impression we create, and extra bold concerning the future we wish to assist form. As we deepen our function as Asia’s premier world metropolis college, this new model marketing campaign offers expression to that ambition. It gives a transparent and compelling platform to speak who we’re, what we stand for, and the distinction we search to make by way of schooling, analysis and partnerships. As a result of daring concepts matter most once they transfer past the web page, the classroom or the lab, and into folks’s lives,” mentioned Christopher Chew, Vice President, Workplace of Company Communications and Advertising and marketing on the Singapore Administration College.
The marketing campaign marks an vital step in how SMU presents its id and ambitions to exterior audiences. Because the College advances its SMU2030 priorities, “Daring Concepts, Large Influence” will function a platform to speak how SMU intends to deepen its relevance, broaden its attain and strengthen its contribution to society by way of significant and measurable impression.
About SMU
A premier college in Asia, SMU is internationally recognised for its world-class analysis and distinguished instructing. Established in 2000, SMU’s mission is to generate modern analysis with world impression and to provide broad-based, artistic, and entrepreneurial leaders for the knowledge-based financial system. SMU’s schooling is thought for its extremely interactive, collaborative, and project-based method to studying.
Residence to over 13,000 college students throughout undergraduate, postgraduate skilled and postgraduate analysis programmes, SMU includes eight colleges: College of Accountancy, Lee Kong Chian College of Enterprise, College of Economics, College of Computing and Info Programs, Yong Pung How College of Regulation, College of Social Sciences, Faculty of Integrative Research, and Faculty of Graduate Analysis Research. SMU gives a variety of bachelors’, masters’, and PhD diploma programmes within the disciplinary areas related to its colleges, in addition to in multidisciplinary combos of those areas.
SMU emphasises rigorous, high-impact, multi- and interdisciplinary analysis that addresses Asian points of worldwide relevance. SMU college members collaborate with main worldwide researchers and universities around the globe, in addition to with companions within the enterprise group and public sector. SMU’s metropolis campus is a contemporary facility positioned within the coronary heart of downtown Singapore, fostering strategic linkages with enterprise, authorities, and the broader group. www.smu.edu.sg
SMU’s collaboration with business, authorities and communities to co-create options and scale impression throughout borders.
SMU’s purpose-led analysis and its contribution to shaping coverage, influencing industries and enhancing lives.
“It is a firm press launch that’s not a part of editorial content material. No journalist of The Hindu businessline was concerned within the publication of this launch.”
Printed on March 16, 2026
