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SportPesa has pledged Ksh. 20 million in sponsorship for the 2026 Magical Kenya Open, deepening its presence in Kenya’s sports activities business and increasing its funding portfolio into elite golf.
The sponsorship will energy the 57th version of the event, a marquee occasion on the DP World Tour and one in all Africa’s most distinguished golf championships.
The Magical Kenya Open has steadily grown into a world sporting showcase, drawing top-tier golfers, worldwide media and tourism curiosity to Nairobi.
The partnership was unveiled at Karen Nation Membership, the event’s conventional host venue, the place SportPesa signaled its intention to construct a long-term relationship with the game.
“That is our grand entry into golf, and we’re going to preserve doing this for years to come back,” mentioned SportPesa CEO Ronald Karauri. “The Magical Kenya Open gives a possibility to help world-class competitors whereas elevating Kenya’s fame as a vacation spot for premier sporting occasions.”
The 2026 event is predicted to draw 144 gamers competing for an elevated prize purse of USD 2.7 million, additional boosting its competitiveness on the worldwide circuit.
Kenya Open Golf Restricted (KOGL) Chairman Patrick Obath described the sponsorship as a well timed enhance for the event’s ambitions.
“We’re happy to welcome SportPesa because the official gaming and betting companion for the Magical Kenya Open 2026. Their involvement strengthens our capacity to ship a high-quality event and reinforces Kenya’s place on the worldwide {golfing} calendar,” Obath mentioned.
The Magical Kenya Open has turn out to be a strategic platform for selling Model Kenya, facilitating worldwide partnerships and showcasing the nation’s capability to host main international occasions.
Ten Kenyan golfers are anticipated to compete within the 2026 version, amongst them Justus Madoya, Dismas Indiza, Isaiah Otuke and Jacob Okello. Okello’s runner-up end at Muthaiga in 1998 stays the perfect outcome ever achieved by a Kenyan within the event.
KOGL Industrial Director Ronald Meru emphasised the function of company backing in sustaining the occasion’s upward trajectory.
“In golf, success requires self-discipline, preparation and robust partnerships. With SportPesa’s help, we’re laying the groundwork for continued progress and enhanced worldwide status,” Meru mentioned.
The funding in golf comes weeks after SportPesa unveiled a Ksh. 120 million multi-sport sponsorship overlaying rallying, boxing and rugby. The corporate additionally maintains a Ksh. 1.12 billion title sponsorship of the SportPesa League and helps soccer golf equipment together with Gor Mahia FC, Murang’a SEAL and Shabana FC.
Chief Industrial Officer Jason Gibson famous that Kenya is more and more positioning itself as a hub for worldwide sport throughout a number of disciplines.
“We’re proud to help occasions that strengthen Kenya’s international competitiveness and contribute to the expansion of the sports activities business,” Gibson mentioned.
With recent company backing and a rising prize purse, the 2026 Magical Kenya Open is ready to ship one other high-profile chapter in Kenya’s sporting calendar.
