Fast Learn
ServiceNow (NOW) obtained a Purchase ranking and $130 value goal from Financial institution of America (BAC) on Might 18, with the agency arguing that the workflow platform is uniquely positioned to function the management tower for autonomous brokers throughout IT, worker, and buyer workflows.
Financial institution of America is betting that system-of-action platforms win the agentic AI period, positioning ServiceNow as a beneficiary fairly than a sufferer of AI disruption in enterprise software program.
The analyst who referred to as NVIDIA in 2010 simply named his high 10 shares and ServiceNow wasn’t one in all them. Get them right here FREE.
Financial institution of America (NYSE:BAC) reinstated its protection of ServiceNow (NYSE:NOW) with a Purchase ranking and a $130 value goal on Might 18. The decision frames the workflow software program chief as a transparent AI beneficiary, whilst Financial institution of America reinstated Salesforce (NYSE:CRM) at Underperform on the identical day. For prudent traders, the cut up name issues: Financial institution of America is betting that the system-of-action layer wins the agentic AI period.
ServiceNow inventory has endured a brutal stretch, with NOW shares falling 36% 12 months to this point (YTD) via Might 15, even because the broader software program group stabilizes. That setup is precisely why this reinstatement issues now.
Ticker
Firm
Agency
Motion
Previous Ranking
New Ranking
Previous Goal
New Goal
NOW
ServiceNow
Financial institution of America
Reinstated
N/A
Purchase
N/A
$130
Analyst Scores
The Analyst’s Case
Financial institution of America’s thesis is simple: whereas AI disrupts the software program panorama, ServiceNow stands to learn from, fairly than get replaced by, new AI options. The agency argues that ServiceNow’s workflow entrenchment “uniquely place it to learn” from autonomous brokers deployed throughout IT, worker, and buyer workflows.
The analyst who referred to as NVIDIA in 2010 simply named his high 10 shares and ServiceNow wasn’t one in all them. Get them right here FREE.
Autonomous brokers want someplace to function and a system of motion to coordinate duties, approvals, and information. ServiceNow’s Now Platform more and more serves as that management tower for enterprise prospects.
The distinction with Salesforce is telling. Each compete in agentic AI, but Financial institution of America sees ServiceNow’s workflow moat as extra sturdy than Salesforce’s CRM-centered Agentforce play.
Worth Goal
Firm Snapshot
ServiceNow, led by CEO Invoice McDermott, sells the Now Platform for enterprise workflow automation, with AI merchandise together with Now Help, Workflow Knowledge Cloth, and the lately acquired Moveworks. The corporate carries a market cap of about $98 billion, with trailing income close to $14 billion.


