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PhreeNews > Blog > Africa > Tech > What You Have to Know About Ziidi Dealer on M-PESA
Ziidi Trader.webp.webp
Tech

What You Have to Know About Ziidi Dealer on M-PESA

PhreeNews
Last updated: February 11, 2026 9:35 am
PhreeNews
Published: February 11, 2026
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Safaricom has launched Ziidi Dealer contained in the M-PESA app making it simpler for Kenyans to purchase and promote shares listed on the Nairobi Securities Alternate (NSE) immediately from their cell phones.

For M-PESA customers, there isn’t a want of opening separate accounts with brokers or downloading separate buying and selling apps. 

What’s Ziidi Dealer?

Ziidi Dealer is a brand new funding function constructed into the M-PESA app that enables clients to commerce NSE-listed shares and company bonds immediately from their telephones. It’s a part of Safaricom’s broader Ziidi Funding Platform, which already consists of Ziidi Cash Market Fund (MMF) and Ziidi Shariah.

With Ziidi Dealer, Safaricom is increasing the platform into full fairness and bond investing. This provides customers entry to capital markets by a completely digital expertise.

Why Ziidi

Investing in shares in Kenya has by no means been clean for some individuals as you needed to undergo a number of steps together with opening a CDS account, selecting a dealer, navigating unfamiliar platforms and coping with paperwork. This complexity has been a barrier for many individuals. 

Ziidi Dealer removes a lot of that friction by inserting investing inside M-PESA, an app already utilized by thousands and thousands day by day. This makes investing extra accessible, the method extra intuitive and results in inclusive market participation. 

What Can You Make investments In?

With Ziidi Dealer, you get your foot into the capital markets and may:

Purchase and promote NSE-listed shares.

Spend money on company bonds.

Monitor their portfolio efficiency.

Entry market insights throughout the app.

How Secure Is Ziidi Dealer?

Ziidi Dealer operates below the oversight of the Capital Markets Authority (CMA). This ensures its compliance with investor safety and market integrity requirements.

On the similar time, it’s backed by Safaricom’s safe know-how infrastructure and the Nairobi Securities Alternate’s buying and selling techniques. 

Who Is Ziidi Dealer For?

Ziidi Dealer is very related for first-time buyers seeking to purchase their first share, younger professionals shifting from saving to investing, diaspora Kenyans in search of simpler entry to the NSE and long-term savers able to discover equities and bonds

Get Began

Getting began with Ziidi Dealer is easy

Open the M-PESA App

Go to the Monetary Companies or Develop tab

Choose Ziidi Dealer

Settle for the phrases and circumstances

Begin investing from as little as one share

For these and extra tales, observe us on X (Previously Twitter), Fb, LinkedIn and Telegram. It’s also possible to ship us suggestions or attain out at [email protected]. 

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